Key Factors for Successful Export Performance for Small Firms
نویسندگان
چکیده
منابع مشابه
analyzing factors affecting export performance of manufacturing firms
this study aims to explore potential mutually beneficial malaysia-middle east partnership through seeking for factors affecting firm’s performance. a survey was conducted to analyze malaysian firms that have ventured into nations surrounding the persian gulf. both large-sized firms and smes are pursuing business opportunities in the region. the data was collected using highly structured survey ...
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Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...
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ژورنال
عنوان ژورنال: Journal of International Marketing
سال: 2009
ISSN: 1069-031X,1547-7215
DOI: 10.1509/jimk.17.3.21